LMU’s graphic identity program is designed to support the university’s strategic goal to become one of the nation’s distinguished Catholic universities. The logo program is the result of an extensive internal and external examination of the way we communicate our mission, values, goals and aspirations.
The LMU logo includes the Logotype, a Wordmark and a Signature (the combination of the Logotype with the Wordmark) to meet various design and communications needs throughout the university.
The logo system also includes a second tier of logos—Logotype, Wordmark, and Signature—designed to promote the university’s schools, colleges, centers and programs. Second tier logos are created custom for campus constituents by the Communications and Government Relations Department, and can be requested by filling out the online project request form.