Logo Usage Guidelines

Below are some basic guidelines to follow when implementing the LMU logo. More detailed information can be found in the LMU Graphic Identity Manual.

Minimum Size

minimumsizeTo maintain their integrity and maximize their impact, the LMU logotype, signatures and wordmarks have minimum size standards.

If you cannot find the information you are looking for in the Identity Manual, you can call 310.338.7039 or email for assistance on appropriate size and placement of the LMU logos in your publications — or to discuss minimum size standard exceptions for things such as pencils, keychains, etc.

Clear Space

Clear SpaceA “clear space” equal to the height of the capital “L” in the LMU logotype must be maintained on all four sides of logos when placed in printed publications or other materials.

No graphic elements — including typography, patterns, illustrations, or photographs — should appear within this space.

This space allows the official LMU logos to stand alone for better recognition and protects them from blending with text, headlines or other images.

Backgrounds

To ensure readability and maximize the impact of LMU’s visual identity program, the background colors that can be used with the LMU logos are carefully defined.

  • The color versions of the LMU logotype, signatures and wordmarks should be used only on a white or LMU light gray accent color background.
  • The white “reversed out” versions of the logotype, signatures and wordmarks should be used only on a black or an official school color background. (See the samples below.)
  • The black version of the LMU wordmark should be used only with a solid colored background.

There is one notable exception to these guidelines: The color versions of the LMU logotypes, signatures and wordmarks can be placed on photographs provided that the photograph’s colors and patterns do not compete visually for attention. For example, placing one of the logos on the sky portion of a photo is acceptable in most cases.

Acceptable Backgrounds
backgrounds rev
Unacceptable backgrounds
backgroundsno rev

Common Mistakes

For specific guidelines on how to use the many logos available in the LMU visual identity program, please refer to the Graphic Identity Manual.

If you have any questions about which logo is right for a particular application or about how to incorporate a logo into your publications, please call 310.338.7039 or email for assistance.

You may also find it helpful to review the following images of “design don’ts” that represent the most common misapplications of the logotype.

Logo application tips (see samples below, from top row, left to right)

  • Do not create new art or text “lock-ups” other than those provided in the official visual identity system.
  • Do not add new words to the logotype.
  • Do not reproduce any element at smaller sizes than the approved minimum size.
  • Do not attempt to typeset the logotype yourself.
  • Do not change the distribution of colors within a logotype.
  • Do not reproduce a logotype in colors other than the approved colors.
  • Do not embed the logotype within a body of text.
  • Do not attempt to typeset the logotype within a body of text.
  • Do not use the logotype on unauthorized background colors.
  • Do not add colors to white “reversed-out” artwork.
  • Do not distort, modify or add dimension to the logotype.
  • Do not enclose the logotype within boxes or shapes defined by white or any other background color, in effect creating another visual “lock-up.”

Design mistake samples:

design mistakes